Eli Lilly and Company
Evista BCRR
147
11889
2007-07-20
Molly Larsen
Jeff Weber
Evista "let it rip" email teaser
Interactive
Independent Piece
false
false
"let it rip" meeting theme
n/a
Sales Force
final files to Lilly IT
- The new BCRR indication and campaign will be rolled out to the sales force at district meetings. Because of this, it is important to try to enable each rep to have a similar launch meeting experience. In order to do this, we will be developing a "launch-in-a-box".
- The theme for the district meetings will be "let it rip."
- to encourage reps and to create excitement before the district meetings
- "let it rip" theme branding
- "Let it Rip"
- Create excitement for the upcoming district/area meetings
- meetings will be held the week of 9/24, at locations across the US
- based on timing, email can be static or can include animations.
- AT to work out details with Lilly IT about technical requirements for the email. Will this be sent in the actual email? Or will an email be sent with a link to the files?
- Email should not be specific to a particular label scenario.
- Use the "let it rip" meeting branding that the brand team creatives are currently working on. Can add in other emails as needed
false
false
false
false
false
false
false
false
false
see above
false
false
false
false
false
false
false
false
false
Agency
job start meeting
2007-07-23
develop script and storyboards
7/24 - 8/1
route script and storyboards
8/2-8/3
script and storyboards to marketing
2007-08-03
marketing comments due
2007-08-06
incorporate changes
8/7-8/10
submit script and storybaords to CCR (by noon)
2007-08-13
CCR Review
8/14-8/22
CCR comments due
2007-08-22
Program/production (begins at risk during CCR review)
8/14 - 8/27
send program to marketing
2007-08-28
marketing comments due
2007-08-29
submit program to CCR (by EOD)
2007-08-31
CCR comments due
2007-09-12
final files to Lilly IT
2007-09-14
email to be sent to sales force
2007-09-17
false
Hours
ballpark agency hours
200
ballpark OOP costs
1500
200
1500
4
Interactive - E-Mail